How to Make Money From Your Free Event

While you’re building your funnel, don’t forget to include smart tripwire, upsell, and down-sell options. Here are a few key spots where these offers can go:

• Thank You Pages – After they confirm their email, registrants will land on a thank you page. This is a great spot to remind them what to expect (event dates, log in details, etc.) While you might just say “Check your inbox,” it’s also a perfect place to include an upsell or “tripwire.”

• Downloadable Content – If you’re offering workbooks, transcripts, or other downloadable goodies, don’t forget to include a CTA at the end of the workbook (with a clickable link) for a related product or service in those materials. It’s a subtle yet effective way to promote what you’re offering.

Many summit and workshop hosts give attendees access to the event for a limited time—usually 24 to 48 hours. You can create an additional revenue stream by offering extended or lifetime access for a fee. Some attendees will jump at the chance to revisit the content on their own schedule. Plus, people are busy, so this gives them some flexibility to enjoy your content.

Once your event is over, don’t let those recordings gather digital dust! Bundle the recordings, add in transcripts or bonus materials, and turn them into a paid product. You can sell the package as a stand-alone course or offer it to your email list at a discount. This way, your free event keeps generating income long after it’s finished.

Just because your event is free to attend doesn’t mean it can’t be profitable. With a bit of thought and planning, you can turn that free summit into a revenue-generating machine—and even make a profit while you’re at it!